I generated this chart from the first event in the Spendopedia edit history: there's no easily available data for the official launch. A quick survey of some of the features of the chart show it to be appropriate for the enterprise:
Sun conjunct Mercury in Leo in the 11th: an attention-grabbing smartass talking social issues.
Jupiter (Cancer) - Uranus (Aries) - Pluto (Capricorn) T-square: The populace (Jupiter in Cancer) battling the powers that be (Pluto in Capricorn) through technology (Uranus).
Mercury (11) - Uranus (7) - Moon (3) grand trine: mass public communication.
Jupiter conjunct Pallas in the 10th: proficiency in mass-communications.
Nodes square Mercury: a lot of emphasis on communication.
Uranus square and contraparallel Pallas: effective use of humor.
Venus in Virgo rising: a focus on the practicalities of money.
Venus semisquare Mercury: Venus/Mercury connections are common in the charts of economists.
North Node in the 2nd: fiscal conservatism.
Saturn in the 2nd: struggle/work regarding resources and money.
Chiron in the 6th: repair/healing of damaged processes.
Pallas opposite Pluto but trine North Node: typical in "whistleblower" types.
We could go on, but the picture seems clear. Here's hoping Spendopedia has a long and fruitful future.